When old beverage containers change to new, attractive looking designs, they make a significant difference. Coca-Cola, the biggest beverage producer in the world, does this on a regular basis because they know it increases sales. Even a color change on beverage containers can make a difference by heightening consumer curiosity. There are many different attributes are evaluated when researching beverage containers. Aesthetics is important to consumers, while from a practical standpoint space-saving features for ease of packaging and transportation are also important. Packaging and design require the utmost attention to detail. A brand's appeal often has an emotional connection with the consumer. The beverage container plays a crucial role on product trial, and repeat purchases. Beverage container designs, which utilize different themes, styles and trends, can ultimately boost sales for a brand. Combine stunning artwork, color, shape, design and functionality into a beautiful and very attractive product that will capture the attention of consumers when the browse beverage product racks at the local store or supermarket.